James Barclay Rugs
- Creative/ Art Direction
- Web design/ Digital design assets
- Video Production
- Print & OOH Design
- Re Branding & Illustration
-
Creative Direction & Video Production - Eric Agyemang
-
Videographer - DYAD Media
Role:
As a Designer and Team Lead at James Barclay, My role involved spearheading the rebranding and creative advertising efforts for the company. Responsible for overseeing various aspects of the brand's visual identity and marketing materials, both online and offline. From social media platforms to out-of-home advertising, My creative direction guided the overall aesthetic and messaging of the brand.
Leading a small team of 4 designers and creatives, I successful collaborated closely to ensure the consistent delivery of compelling and visually impactful designs that align with James Barclay's brand values and objectives. With my 2 years of expertise and leadership skills ,contributed to the successful transformation of the brand's image and the development of effective advertising campaigns across multiple mediums.
Re-branding Brief:
Crafting a contemporary yet nostalgic brand image, our objective is to celebrate the new phase of growth while honouring the cherished heritage and enduring core values that have defined our company from its inception.
Before
After
-
Re Branding & Graphic Design - Eric Agyemang
-
Digital & OOH Advertising Design - Eric Agyemang, Max Rose
Creative Thinking:
Cherish the past and celebrate the new customers: By blending modern aesthetics with a nod to our storied past, we aim to evoke a sense of sophistication and refinement. This approach will resonate with both our loyal customers, who have been with us since the beginning, and new audiences, who are captivated by our timeless appeal.
Generate a social media presence: To actively engage with the rapidly evolving society that consumes information on the internet. By skilfully appealing to diverse target audiences, spanning across generations, we establish a comprehensive visibility that instills confidence in our brand and company. This multi-faceted approach ensures that our offerings resonate with both the younger generation and the older demographic. Through strategic social media initiatives, we solidify our position as a sophisticated and relevant brand, captivating audiences across all fronts.
Cultivate the Brand story and Heritage: By expertly balancing the allure of progress with a deep appreciation for our roots, we create a brand image that exudes sophistication and speaks to our enduring values.
-
Illustration, Web Design & Design Assets - Eric Agyemang
-
Website Design & Engineer - FCWD
-
Advertising Print Production & Design - Eric Agyemang
-
Photography - Jason Adeji
-
Photo Retouching - Eric Agyemang
Outcome:
The creative outcome of blending nostalgia with modernity, generating a strong social media presence, and cultivating the brand story and heritage is a brand image that exudes sophistication, resonates with diverse audiences, and instills confidence in our brand and company.