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Nike SNKRS, "Sauce On Spill" 

AD & Social Media Design

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- Creative Direction 

- Social Media Design 

- Photography Retouching

- Storyboarding

  • Creative Direction - Eric Agyemang 

  • Photographer -Remi Branco

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As the Creative Director of the "Sauce on Spill" campaign for Nike SNKRS, I spearheaded an innovative initiative aimed at celebrating individuality and self-expression through sneaker culture.

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Execution:​​

  • The campaign's centrepiece was a striking image capturing the "sauce on spill" moment—a senior holding a bunch of SNKRS boxes, one slipping from their grasp, symbolising unfiltered self-expression and confidence.

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Outcomes:

  1. Fostered Community: The campaign fostered a sense of community among participants, providing a platform for social interaction and connection through a shared love for sneaker culture.

  2. Reinforced Brand Relevance: By aligning with contemporary culture and societal trends, the campaign reinforced Nike SNKRS' relevance and resonance with modern-day audiences.

  3. Celebrated Diversity: The campaign celebrated diversity and individuality within sneaker culture, highlighting the myriad ways people express themselves through their choice of footwear.

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  • Sketching/Storyboarding - Eric Agyemang 

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