Nike SNKRS, "Sauce On Spill"
AD & Social Media Design
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- Creative Direction
- Social Media Design
- Photography Retouching
- Storyboarding

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Creative Direction - Eric Agyemang
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Photographer -Remi Branco
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As the Creative Director of the "Sauce on Spill" campaign for Nike SNKRS, I spearheaded an innovative initiative aimed at celebrating individuality and self-expression through sneaker culture.
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Execution:​​
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The campaign's centrepiece was a striking image capturing the "sauce on spill" moment—a senior holding a bunch of SNKRS boxes, one slipping from their grasp, symbolising unfiltered self-expression and confidence.
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Outcomes:
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Fostered Community: The campaign fostered a sense of community among participants, providing a platform for social interaction and connection through a shared love for sneaker culture.
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Reinforced Brand Relevance: By aligning with contemporary culture and societal trends, the campaign reinforced Nike SNKRS' relevance and resonance with modern-day audiences.
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Celebrated Diversity: The campaign celebrated diversity and individuality within sneaker culture, highlighting the myriad ways people express themselves through their choice of footwear.
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Sketching/Storyboarding - Eric Agyemang
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